Media & Brand Usage Guidelines
Explore the BUSTRO app brand identity, including our signature colors, visual style, and usage best practices.
Overview
Smarter Shopping, Higher Conversions
The BUYSTRO app helps merchants create seamless shopping experiences with a sticky buy button, quick cart access, and instant checkout, making it easier for customers to buy, while boosting conversions, reducing cart abandonment, and building stronger customer relationships.
Keeping the Buying Journey Smooth!
Every click matters when running an online store. The BUYSTRO app keeps the buying journey smooth with tools like sticky buy buttons, quick carts, and instant checkout, so customers never lose momentum.
Setup is quick, the experience is effortless, and our friendly support team is always ready to help you keep sales moving forward.
Logo
Company Logo
This is our primary logo, and it’s typically the best choice for most uses.
Alternative Horizontal Logos
This is our primary logo. For special cases, you may consider using one of the alternative variants:
Alternative Vertical Logos
If you need to place the logo within a square format, please use these vertical variants:
App Icon
This is the main icon design to use for app listings, integrations, and similar applications.
Alternative Icons
This is the main icon. For special cases, you may consider using one of the alternative variants:
COLOR PALETTE
Brand Colors
Here is the list of solid colors used for creating the Brand icon and Brand logo.
#2E76AD
100%
#EE4381
100%
Monochrome Colors
These colors are used for standard elements, including text, backgrounds, dividers, and inputs.
#C5E0F0
50%
#A8D0E8
100%
#86BBDC
200%
#66A6CF
300%
#4E93C2
400%
#2E76AD
500%
#276595
600%
#21537B
700%
#1A4262
800%
#133149
900%
#1A1A1A
100%
#FFC3BD
100%
#FFC6DC
50%
#FFA9CB
100%
#FF86B6
200%
#FF639F
300%
#F94D90
400%
#EE4381
500%
#D43A72
600%
#B53161
700%
#952851
800%
#731F40
900%
#525255
100%
#00041E
100%
Typography
Font
We use Inter whenever possible, a sans-serif typeface designed for user interfaces. It’s available for free on Google Fonts.
Inter
Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz ,.;:+-() / = ? ” # $ % &
General Guidelines
Here are some general guidelines for using BUYSTRO brand assets. If you have any questions, feel free to ask our team!
Guidelines for Using the “BUYSTRO App” Name
- Always omit the “.app” except in print media and when including the URL.
- General rule: if you can’t link to the website, add “.app” at the end of the name, like buystro.app
- Capitalize the “B” and “S” in texts, like this: Did you know that BUYSTRO helps boost conversions by keeping checkout smooth and simple?
Things to Avoid
- Avoid using the BUYSTRO App’s brand assets in a manner that could imply a partnership, sponsorship, or endorsement from the BUYSTRO App unless you are officially recognized as a partner.
- Do not incorporate these assets into the name of your own product or service.
- Do not modify or alter any brand assets.
- Avoid incorporating the brand assets, or anything confusingly similar, into your trademarks, domain names, logos, or related content.
- Don’t use the brand assets in merchandise or products such as clothing, hats, or mugs.
- Avoid using trademarks, domain names, logos, or other content that might mimic or be confused with the BUYSTRO app.
Do Not Alter Icon Without Permission
To maintain consistent brand recognition, please avoid modifying our icon without prior permission from our team.
This ensures our brand’s integrity while allowing for creativity in other areas.
Do not alter the gradient
Avoid Stretching
Do not add effects
Do not change the font
Do not rotate
Do not use a different color
Do Not Alter Icon Without Permission
To maintain consistent brand recognition, please avoid modifying our icon without prior permission from our team.
This ensures our brand’s integrity while allowing for creativity in other areas.
Do not alter the gradient
Avoid Stretching
Do not add effects
Do not change the font
Do not rotate
Do not use a different color
Access the BUYSTRO App Branding Kit
Download our complete collection of logo vectors and PNG files to get everything you need for consistent branding.
Get Started Quickly
Make shopping effortless for your customers with sticky buy buttons, quick cart access, and instant checkout. Set it up in minutes and start boosting conversions right away.
